The Art-chives began as an Instagram page — a personal archive of Indian art history, folklore, and visual culture. It became a label in 2021, founded in Mumbai by Gaurav Bhatia, former LVMH executive and Sotheby’s head, and Vivek Wadhera. The translation from archive to garment is the point: India’s fabled memories, its legends, its visual traditions, worn rather than framed. Fashion and accessories laced with nostalgia and a quiet sense of humour. For the person who finds that more interesting than a trend.