Chola The Label began in 2015 as an experiment — Sohaya Misra walked into a fabric shop, walked out with a truckload of material, and started cutting. A former celebrity stylist, she had no formal fashion training and no business plan. What she had was a clear aesthetic: clean lines, asymmetric cuts, layering, recycled organic cottons and linens, and a philosophy of everyday accessible luxury. The label grew into one of India's quietly respected sustainable fashion voices. The clothes are gender-fluid, free-sized, and designed to last.