Jayanti Reddy launched her label in 2012 without formal training — only an unwavering instinct for craft and a personal handwriting so distinct it is immediately recognisable. Her work is rooted in India’s handloom traditions: naturally dyed textiles, zardozi embroidery, Banarasi weaves. The silhouettes are regal but never stiff. Jewel tones and soft pastels in the same collection, somehow both feeling inevitable. She is one of the few designers who makes couture feel personal rather than performative.