Aseem Kapoor spent fifteen years at Tarun Tahiliani’s atelier before launching his own label in 2020. The timing — mid-pandemic — shaped what the brand became: an argument for clothes that are season-less, slow, and rooted in something. He draws from tribal aesthetics, folk dressing, and the Japanese Wabi-Sabi philosophy — beauty in imperfection, simplicity as a form of clarity. The result is clothes that wear differently on every person. Asymmetric, layered, earned.
