Punit Balana founded his label in Jaipur in 2014, and the city is inseparable from what the brand has become. Rajasthani heritage — block prints, desert colours, the craft traditions of the region — is the foundation, but the result is never costume. The label has built a large following for its festive wear: sarees, lehengas, anarkalis, and kaftans that are simultaneously rooted and modern. Effortlessly statement, modestly extravagant, distinctively understated. Jaipur's sensibility, made wearable.