Aman Takyar's label is built around a simple principle: celebrate the wearer and the fabric equally. Based in Ludhiana and working with the heritage crafts of India — aari, dabka, zardosi embroidery on luxurious base textiles — the label makes bridal couture and festive wear that is exuberant without being overwhelming. Statement silhouettes, a vibrant colour palette, and a confident femininity that has nothing to prove.