Established Magazine

In the Margins

reflections, and other things we failed to sell
vol. i · no. 01

A monthly for light reading on a Sunday afternoon, or the quiet nights that follow long days of work. Unlike a standard publication, its subject keeps wandering off — which we have decided to allow.

It is, nominally, a magazine about a shop. In practice it concerns almost everything except the shop: The afternoon light, briefly honeyed against the glass, the radial floor underfoot, a cup of coffee with a striking dash of red lipstick, the sound of a zipper, and the small coincidences a space collects.

So this is where we will keep those things: the observations, accidents and small bits of beauty that gather around a place when people spend enough time in it, none of which were ever meant to be bought.

i · reflections on the glass

Some things look better with a little interference: a dress reflected in the glass, a figure passing through it, the afternoon light making a disco of the room.

The space is always dressed for the occasion
ii · a photograph, a different time

A 1962 record sleeve for Calcutta, a colour palette we would still wear, and a party from a decade that was never ours.

an interruption · colour

We saw Bobo’s flamingo and immediately wanted to put it onto her, into an afternoon that happened long before we existed.

iv · it's all connected


The eye is a strange little archivist. It keeps things you thought you'd forgotten and brings them back when something looks vaguely familiar.

We spent a long time making it look like we hadn't spent any time at all
v · a closer look

Stay long enough and the ordinary begins to perform. Stop & stare


We notice, so that you might too.

established magazine · no. 02 arrives in november