Pooja Rajgarhia Gupta established her label in 2018 with a specific idea in mind: a refreshing shift away from heavy Indian clothing toward playful, statement-coloured festive wear. Her signature is geometric surface texture — foiling, printing, intricate handwork, and sequin work that brings movement to Indian fluid silhouettes. Vivid, bright, and rooted in contemporary innovation while drawing from traditional design and motifs.
